My name is Erin, I’m an 22 year old Fashion student from the uk who loves experimenting with different styles, colours, patterns and textures. I started my YouTube channel “missloopylouful” (now known as Erin Louise) back in January 2012 at the age of 15 I was an avid fashion magazine hoarder/street style enthusiast with bedroom walls covered in inspiration collages. Running out of room i decided it was time to share my passions with the world. What started as just talking to a few strangers on my webcam turned into a big part of my life with now over 14,000 subscribers and 1 million views. I know i am lucky to have my voice heard and decided to add this blog Mix and matching into the mix.
As well as fashion and the odd hair/beauty post I like my eclectic taste in music, Art and literature to feature along with some advice and opinions about life. I’m always honest and hope to spread positivity and encourage anyone who comes across my content that you should indulge in your passions and express yourself even if you have big curl and curves with a life full of obstacles like me.
It doesn’t matter if you don’t fit the norms. Fashion is Fun. Wear glitter and blue mascara, experiment and don’t let anything stop you. Battling with my own mental health, I’m determined to try fight the stigma surrounding mental illness and carry on pushing for my dream of changing the fashion industry for the better by promoting body positivity, Diversity and the need for social/ethical changes.
I’ve been blessed with the opportunities to interact with fellow fashion lovers, work with exciting brands reviewing products and create online content for other channels such as Grazia magazine’s Fashtag. My journey has just begun and fingers crossed its heading somewhere amazing so please join me.